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Social27 Gamification Guide

  • Updated

Social27’s gamification takes the form of badges and points, which users can “win” when interacting with other attendees, sponsors, sessions, and much more. Event Owners can determine which actions are incentivized for their event. 

Points and badges earned by users appear on the Leaderboard on the Networking Lounge page.

This article covers the following topics:

Earning Badges & Points

Badges can be earned based on the activities listed in the tables at the end of this article.

Most activities can be associated with multiple badges based on the number of times a user performs that activity. For example, you can award a badge when a user has watched 5 sessions, another when they watch 10 sessions, etc.

You can award users a set number of points for each time they repeat an activity, including:

  • Session viewed
  • Session in which they ask questions
  • Surveys and polls completed
  • Sponsor booth visited
  • Sponsor resource downloaded
  • Connections made

Users can earn points without earning badges. For example, a user can earn 5 points and a badge for the first session they attend and continue to earn 5 points for each subsequent session they attend without receiving a badge for each of the subsequent sessions. This approach avoids the complexity of a long badge list while still allowing users to participate in gamification by earning points.

3-note-icon.png Notes:

  • Badges can only be awarded for first sign in if Social27 is hosting the registration for the event.
  • Badges cannot be awarded for some specific actions, such as attending specific session tracks, or session types (live / on demand); attending specific Roundtable/Boardroom types (public/private/sponsored); connecting with specific user types (speakers/sponsors/attendees); or engaging with specific AOIs.

 

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Creating a Badge Guide

A Badge Guide link appears on the right side of the Leaderboard section on the Networking Lounge page. A PDF can be linked here that details the basics and key goals of gamification within your event. This document can include information such as gamification rules/parameters for the event, a list of available badges, point levels required to win certain prizes, prize details, etc. Once you have created your Badges Guide, give it to your CSM who will ensure it appears on the event site. (You can also request to change the “Badges Guide” wording.)

badges-guide.png

4-tip-icon.png Tip: It’s best to keep the Badge Guide vague and provide exact details for how to earn every badge/the number of points associated with every action to prevent attendees from taking advantage of the guide to win maximum points without exploring the event on their own.

 

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Identifying Winners & Gamification Analytics

A quick way to identify and document gamification winners is to take a screenshot of the Leaderboard at the end of the event. This ensures you have a record of badges and points won by your most engaged attendees.

You can also log in to the Events Builder and navigate to Analytics > Gamification to view all Gamification analytics, including who earned which badge and when, as well as how many points each user received. For more information about these reports, check out this article.

 

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Available Badges and Points

See below for a list of badges and points commonly used for many events. Badge names, descriptions (the message that appears to users who win the badge), and the number of points associated with each badge can all be customized with the help of your Social27 CSM.

If you would prefer to create your own designs, please provide a PNG that is 120 x 120 pixels and 72 DPI.

Profile

Badge Name

Points

Activity

Icon

Welcome

5

Users earn this badge and 5 points after registering for the event (clicking Sign Up and using a Registration page powered by Social27).

 Updated_Badge_Welcome.png

AOI

5

Users earn this badge and 5 points after selecting at least one area of interest (AOI).

 Updated_Badge_AOI.png

Profile

10

Users earn this badge after updating any profile field (except for their profile picture).

 Updated_Badge_Profile.png

Picture Perfect

10

Users earn this badge after uploading a profile picture.

 Updated_Badge_Picture_Perfect.png

Hello World!

100

Users earn this badge and 100 points after uploading a Hello World! video.

 Updated_Badge_Hello_World_.png

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Networking

Badge Name

Points

Activity

Icon

Socialite

50

Attendees earn this badge after visiting the Networking Lounge 5 times.

 Updated_Badge_Socialite.png

Social Butterfly

200

Users earn this badge and 200 points after connecting with 10 users.

 Updated_Badge_Social_Butterfly.png

Social Butterfly 2

200

Users earn this badge and 200 points after connecting with 25 users.

 Updated_Badge_Social_Butterfly_2.png

Social Butterfly 3

200

Users earn this badge and 200 points after connecting with 50 users.

 Updated_Badge_Social_Butterfly_3.png

Social Butterfly 4

200

Users earn this badge and 200 points after connecting with 75 users.

 Updated_Badge_Social_Butterfly_4.png

Chatter

100

Users earn this badge and 100 points after sending a chat to 10 different users.

 Updated_Badge_Chatter.png

Soapbox

100

Users earn this badge and 100 points after uploading a Soapbox video.

 Updated_Badge_Soapbox.png

Happy Hour

10

Users earn this badge and 10 points after attending their first Happy Hour.

 Updated_Badge_Happy_Hour.png

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Sessions

Badge Name

Points

Activity

Icon

Planner

20

Users earn this badge and 20 points after adding their first session to their agenda.

 Updated_Badge_Planner.png

Novice

10

Users earn this badge and 10 points after attending 1 session (live or on demand session).

 Updated_Badge_Novice.png

Specialist

200

Users earn this badge and 200 points after attending 5 sessions (live or on demand session).

 Updated_Badge_Specialist.png

Achiever

300

Users earn this badge and 300 points after attending 7 different sessions (live or on demand sessions).

 Updated_Badge_Achiever.png

Expert

400

Users earn this badge and 400 points after attending 9 different sessions (live or on demand sessions).

 Updated_Badge_Expert.png

Authority

500

Users earn this badge and 500 points after attending 12 different sessions (live or on demand sessions).

 Updated_Badge_Authority.png

Commenter

10

Users earn this badge and 10 points after posting a chat in a session (live or on demand sessions).

 Updated_Badge_Commenter.png

Communicator

100

Users earn this badge and 100 points after posting 10 chats. (live or on-demand sessions).

 Updated_Badge_Communicator.png

Inquirer

50

Users earn this badge and 50 points after posting questions in Moderated Q&A in 5 different sessions (live or on demand sessions). 

 Updated_Badge_Inquirer.png

Responder

 

Users earn this badge after replying to a question in Moderated Q&A.

 Updated_Badge_Responder.png

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Surveys

Badge Name

Points

Activity

Icon

Feedback

100

Users earn this badge and 100 points after completing 5 surveys.

 Updated_Badge_Feedback.png

Thank you

200

Users earn this badge and 200 points after completing 10 surveys.

 Updated_Badge_Thank_you.png

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Meetings

Badge Name

Points

Activity

Icon

Host

200

Users earn this badge and 200 points after creating Roundtable or a Boardroom. (This achievement can be enabled for Roundtables and Boardrooms separately)

 Updated_Badge_Host.png

A seat at the Table

150

Users earn this badge and 150 points after clicking 'Join' on one Roundtable or Boardroom.

 Updated_Badge_Seat_at_the_Table.png

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Sponsors

Badge Name

Points

Activity

Icon

Scanner

500

Users earn this badge and 500 points after clicking 'Scan Badge' on 6 sponsor booths.

 Updated_Badge_Scanner.png

Connector

800

Users earn this badge and 800 points after clicking 'Scan Badge' on 10 sponsor booths.

 Updated_Badge_Connector.png

Investigator

1000

Users earn this badge and 1,000 points after clicking 'Scan Badge' on 15 sponsor booths.

 Updated_Badge_Investigator.png

Analyst

1500

Users earn this badge and 1,500 points after clicking 'Scan Badge' on 20 sponsor booths.

 Updated_Badge_Analyst.png

Explorer

200

Users earn this badge and 200 points after visiting 6 sponsor booths.

 Updated_Badge_Explorer.png

Traveler

300

Users earn this badge and 200 points after visiting 8 sponsor booths.

 Updated_Badge_Traveler.png

Scout

400

Users earn this badge and 200 points after visiting 10 sponsor booths.

 Updated_Badge_Scout.png

Pioneer

500

Users earn this badge and 500 points after visiting 15 sponsor booths.

 Updated_Badge_Pioneer.png

Globetrotter

1000

Users earn this badge and 1,000 points after visiting 20 sponsor booths.

 Updated_Badge_Globetrotter.png

Solution Seeker

2000

Users earn this badge and 2,000 points after visiting all sponsor booths.

 Updated_Badge_Solution_Seeker.png

Brain

250

Users earn this badge and 250 points after downloading 7 different resources from sponsor booths.

 Updated_Badge_Brain.png

Scholar

400

Users earn this badge and 400 points after downloading 14 different resources from sponsor booths.

 Updated_Badge_Scholar.png

Researcher

500

Users earn this badge and 500 points after downloading 18 different resources from sponsor booths.

 Updated_Badge_Researcher.png

Professor

600

Users earn this badge and 600 points after downloading 20 different resources from sponsor booths.

 Updated_Badge_Professor.png

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 Gamification

Badge Name

Points

Activity

Icon

Study Hall

10

Users earn this badge after they’ve earned 10 points.

 Updated_Badge_Study_Hall.png

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1-more-reading-icon.png Further Reading:

Comments

1 comment

Date Votes
  • Bethany Thompson

    This article has been updated to include an explanation of the functionality of badges and points in conjunction with posters.

    0

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