Social27 Gamification Guide – Social27

Social27’s gamification takes the form of badges and points, which users can “win” when interacting with other attendees, sponsors, sessions, and much more. Event Owners can determine which actions are incentivized for their event.

Points and badges earned by users appear on the Leaderboard on the Networking Lounge page.

This article covers the following topics:

Earning Badges & Points
Creating a Badge Guide
Identifying Winners & Gamification Analytics
Available Badges and Points
- Profile
- Networking
- Sessions
- Surveys
- Meetings
- Sponsors
- Gamification
- Posters

Earning Badges & Points

Badges can be earned based on the activities listed in the tables at the end of this article.

Most activities can be associated with multiple badges based on the number of times a user performs that activity. For example, you can award a badge when a user has watched 5 sessions, another when they watch 10 sessions, etc.

You can award users a set number of points for each time they repeat an activity, including:

Session viewed
Session in which they ask questions
Surveys and polls completed
Sponsor booth visited
Sponsor resource downloaded
Connections made
Posters visited

Users can earn points without earning badges. For example, a user can earn 5 points and a badge for the first session they attend and continue to earn 5 points for each subsequent session they attend without receiving a badge for each of the subsequent sessions. This approach avoids the complexity of a long badge list while still allowing users to participate in gamification by earning points.

Notes:

Badges can only be awarded for first sign in if Social27 is hosting the registration for the event.
Badges cannot be awarded for some specific actions, such as attending specific session tracks, or session types (live / on demand); attending specific Roundtable/Boardroom types (public/private/sponsored); connecting with specific user types (speakers/sponsors/attendees); or engaging with specific AOIs.

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Creating a Badge Guide

A Badge Guide link appears on the right side of the Leaderboard section on the Networking Lounge page. A PDF can be linked here that details the basics and key goals of gamification within your event. This document can include information such as gamification rules/parameters for the event, a list of available badges, point levels required to win certain prizes, prize details, etc. Once you have created your Badges Guide, give it to your CSM who will ensure it appears on the event site. (You can also request to change the “Badges Guide” wording.)

Tip: It’s best to keep the Badge Guide vague and provide exact details for how to earn every badge/the number of points associated with every action to prevent attendees from taking advantage of the guide to win maximum points without exploring the event on their own.

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Identifying Winners & Gamification Analytics

A quick way to identify and document gamification winners is to take a screenshot of the Leaderboard at the end of the event. This ensures you have a record of badges and points won by your most engaged attendees.

You can also log in to the Events Builder and navigate to Analytics > Gamification to view all Gamification analytics, including who earned which badge and when, as well as how many points each user received. For more information about these reports, check out this article.

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Available Badges and Points

See below for a list of badges and points commonly used for many events. Badge names, descriptions (the message that appears to users who win the badge), and the number of points associated with each badge can all be customized with the help of your Social27 CSM.

If you would prefer to create your own designs, please provide a PNG that is 120 x 120 pixels and 72 DPI.