Social27’s gamification takes the form of badges and points, which users can “win” when interacting with other attendees, sponsors, sessions, and much more. Event Owners can determine which actions are incentivized for their event.
Points and badges earned by users appear on the Leaderboard on the Networking Lounge page.
This article covers the following topics:
- Earning Badges
- Earning Points
- Common Badges and Points
- Badge and Point Customizations
- Badge Guide
- Identifying Winners
Earning Badges
Badges can be earned based on the activities listed below.
Profile and Sharing
- Log into an event for the first time.
- Update your profile picture, Areas of Interest (AOI), and bio.
- Upload a Hello World! video.
Networking
- Make connections with other users.
- Visit Happy Hours.
- Visit the Networking Lounge.
- Upload Soapbox videos.
- Send chats to other users.
Sessions
- View a number of sessions.
- Attend specific sessions.
- Ask questions in a session’s moderated Q&A.
- Participate in session chats.
- Complete polls and surveys.
Meetings
- Participate in Roundtables or Boardrooms.
- Create Roundtables or Boardrooms.
Sponsors
- Visit specific sponsor booths.
- Visit all sponsor booths.
- Scan your badge on a sponsor booth.
- Download sponsor resources.
Posters
- Visit a number of posters.
- Visit a specific poster.
Gamification Participation
- Earn a certain number of badges/points.
Most activities can be associated with multiple badges based on the number of times a user performs that activity. For example, you can award a badge when a user has watched 5 sessions, another when they watch 10 sessions, etc.
|
|
Notes:
Earning Points
You can award users a set number of points for each time they repeat an activity, including:
- Session viewed
- Session in which they ask questions
- Surveys and polls completed
- Sponsor booth visited
- Sponsor resource downloaded
- Connections made
- Posters visited
Users can earn points without earning badges. For example, a user can earn 5 points and a badge for the first session they attend and continue to earn 5 points for each subsequent session they attend without receiving a badge for each of the subsequent sessions. This approach avoids the complexity of a long badge list while still allowing users to participate in gamification by earning points.
Common Badges and Points
See below for a list of badges and points commonly used for many events.
Profile & Sharing
Badge Name |
Points |
Activity |
Icon |
|
Admission |
5 |
Create a profile when you first log in. |
 |
|
Undergrad |
10 |
Post a message on the message wall. |
 |
|
Attendee Union |
10 |
Write a comment on a post on the message wall. |
 |
Sessions
Badge Name |
Points |
Activity |
Icon |
|
Study Hall |
10 |
Achieve 10 points. |
 |
|
Freshman |
25 |
Watch 1 session. |
 |
|
Super Achiever |
250 |
Watch 7 sessions. |
 |
|
Honors |
500 |
Watch 10 sessions. |
 |
|
Social Butterfly 1 |
200 |
Start 5 discussions. |
 |
|
Social Butterfly 2 |
400 |
Start 10 discussions. |
 |
|
Social Butterfly 3 |
600 |
Start 15 discussions. |
 |
Networking
Badge Name |
Points |
Activity |
Icon |
|
The Speaker |
50 |
Ask 5 questions in sessions. |
 |
|
Dorm |
25 |
Visit the Networking Lounge page 5 times. |
 |
Badge and Point Customizations
Badge names, descriptions (the message that appears to users who win the badge), and points associated with each badge can all be customized with the help of your Social27 CSM.
Social27 also offers a variety of badge designs for you to choose from to best represent your brand (see the list below). If you would prefer to create your own designs, please provide a PNG that is 120 x 120 pixels and 72 DPI.
Badge Guide
A Badge Guide link appears on the right side of the Leaderboard section on the Networking Lounge page. A PDF can be linked here that details the basics and key goals of gamification within your event. This document can include information such as gamification rules/parameters for the event, a list of available badges, point levels required to win certain prizes, prize details, etc. Once you have created your Badges Guide, give it to your CSM who will ensure it appears on the event site. (You can also request to change the “Badges Guide” wording.)
 Tip: It’s best to keep the Badge Guide vague and provide exact details for how to earn every badge/the number of points associated with every action to prevent attendees from taking advantage of the guide to win maximum points without exploring the event on their own. |
Identifying Winners
A quick way to identify and document gamification winners is to take a screenshot of the Leaderboard at the end of the event. This ensures you have a record of badges and points won by your most engaged attendees.
Further Reading:
Comments
1 comment
This article has been updated to include an explanation of the functionality of badges and points in conjunction with posters.
Please sign in to leave a comment.