Sponsor Microsite Build Checklist – Social27

This checklist will help ensure that your sponsors' microsites are complete and ready for your event.

1. Logo

Please provide vector files for logos or high-resolution PNGs. Minimum size for logos should be 500 X 500 pixels and 72 DPI. Logos should have a padding of 125 pixels top and bottom.

2. Header

Your header should include:

Headline: There is no character limit, but we recommend keeping it short.
Description: Should be under 2,000 characters.

3. Playlist

Headline: Please include a catchy headline for your playlist. There is no character limit, but we recommend keeping it short.
Content: These items should be engaging and eye-catching to attendees. Items can be videos, blogs, or PDFs. Please provide a web link where your content items are hosted (e.g., YouTube link for videos).
Thumbnail: Thumbnails serve as visual descriptions that illustrate what your Playlist content is about. Use bright, eye-catching images with limited text to encourage attendees to click on and engage with your Playlist content. Playlist images should be 378 x 250 pixels.

4. Booth Reps

Our recommended number of Booth Reps is up to 5. There is no limit on the number of Booth Reps that you can have. Images for booth reps should be at least 200 X 200 pixels, 72 DPI, and JPEGs or PNGs. Please provide:

First Name
Last Name
Email
Title
Headshot

7. Lead Generation Form

Customize your Lead Generation Form to capture specific information about attendees who visit
your microsite.

8. Product

Describe which category your product or service will fall under. For example: Analytics, Coding Software, Medical Association, etc.

9. Social Media

Twitter, Facebook, LinkedIn and Instagram accounts can be linked in the Sponsor description.

10. Expo Hall

Sponsors belonging to different sponsorship levels receive different benefits and features in the event. An example of different levels and the features included in each is shown in the table below:

Feature	Diamond	Gold	Silver	Bronze
Organization logo featured on the Sponsors page
Organization company description featured on the Sponsors page
Booth Roundtables			-	-
Ability to pre-arrange Roundtables		-	-	-
Session sponsor banner			-	-
Organization showcased on event Home page			-	-
Roundtable sponsor			-	-
Happy Hour sponsor			-	-
Maximum Number of Booth Representatives	10	10	3	2
Maximum Number of Playlist media items	Unlimited	10	10	3

Further Reading: