How Do I Create Areas of Interest (AOIs)? (Video Walkthrough) – Social27

Areas of Interest (AOIs) indicate certain topics an attendee may want to learn more about during an event. They personalize the attendee's experience and link them to recommended sessions, sponsors, speakers, attendees, and posters. AOIs ensure attendees see the content and connections most relevant to them.

This article explains how to create Areas of Interest in the Events Builder.

The Recommendation Engine

Social27's Recommendation Engine kicks off when an attendee logs in and selects Areas of Interest (AOI). The AOIs they select:

Dictate which section their Hello World! video is uploaded to
Populate their Recommended Agenda with relevant sessions
Show them Soapbox videos that might interest them

Then, as the attendee interacts with the platform, the engine incorporates Artificial Intelligence and Machine Learning algorithms to track the attendee's engagement behaviors.

This engagement behavior includes the attendee's selected AOIs, but is not limited to them. The Recommendation Engine also tracks the sessions the attendee watches, the other users they connect with, and the sponsors they visit. The engine analyzes these behaviors and further adapts to the attendee’s interests. To "feed" this recommendation engine, it's helpful to associate AOIs to sessions, sponsors, and roundtables.

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Video Walkthrough

Check out the video walkthrough or Please check out the video below for a walkthrough on how to create Areas of Interest in the Events Builder.

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AOI Creation Steps

After logging in to the Events Builder and selecting your event, navigate to Engagement > Area of Interest. Click Add Area Of Interest to add a new AOI.

Give the AOI a name and image.

Enter a description of the AOI in the ToolTip field. This tool tip will appear on the Personalize page (the page that asks users to select their AOIs after they log in for the first time) in the event site when users hover over the AOI image.

Tip: We recommend adding a maximum of 9 AOIs to your event to optimize the Social27 Recommendation Engine. For more information about this recommendation, check out this article. Check out this article to read about how to customize how many AOIs users can select.

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Sub AOI Creation Steps

You can also add sub AOIs that break a "parent" AOI into its sub-categories. Sub AOIs appear in the event site if a user clicks the ellipses icon beside a parent AOI on the initial Personalization page and when a user updates their selected AOIs on their profile. If a user selects a sub AOI, the system automatically marks the parent AOI as well.

Personalize Page	My Profile Page

To create sub AOIs, click go to Engagement > Areas of Interest in the Events Builder and click Add Sub Area of Interest. Name the sub AOI, add an image and tool tip, specify which parent the sub AOI belongs to, and click Update.

Further Reading: